The challenge

We were approached by the Mercedes AMG Petronas Motorsport Formula One Team to help them launch the W12 Formula 1 car.

Mercedes wanted a seamless, slick operation with five private streams to their sponsors and a public live stream for the W12 launch. Each of the six streams featured drivers Lewis Hamilton, Valterri Bottas and Team Principal Toto Woolf.

What we did

We were able to collaboratively work with the Mercedes team, providing them with multiple live streams and a stylised highlights edit.