The challenge
We have been producing car launches for the Mercedes AMG Petronas Formula One Team since 2021, the launches have conveyed a variety of key messages, with many production elements involved.
This time the brief was more stripped back than previous years with a shorter public launch – taking into account this would be Lewis Hamilton’s last season with the team.
What we did
We focused on Lewis Hamilton, George Russell and Toto Wolff giving feedback about their last season together, as well as giving fans and livestream viewers a preview of the new W15 E Performance car.