The challenge
Since 2021 we have produced car launches for the Mercedes AMG Petronas Formula One Team. This year’s launch focused heavily around the technicalities of the new car, with the introduction of the new power unit, and the core team responsible for making these changes, as well as insights from Toto Wolff, George Russell, Kimi Antonelli and Fred Vesti.
What we did
Taking into consideration the introduction of the new aerodynamic and chassis regulations for F1 in 2026, we focused the first half of the stream on the engineering advancements of the new car which included interviews with the technical team responsible, adding visual simulation graphics during the studio discussions to reinforce the improvements in the W17. The stream also included interviews with the drivers, alongside Team Principal and CEO Toto Wolff.