The challenge
The launch of #Merky FC, a collaboration with Stormzy and Adidas, a national multi-year programme committed to enhancing and protecting diverse representation, both on and off the pitch.
We created a studio show with panelist discussing the wider topic around the need for #Merky FC and what it aims to achieve. Featuring Stormzy, Jeanette Kwakye and Jaydee Dyer, as well as sports personalities such as Ian Wright.
What we did
We worked collaboratively with Stormzy and Adidas to create a multi-faceted studio show, with compelling storytelling through a series of interviews. Communicating the need for #Merky FC and how it will drive change.
Using different sets and styles for conversations between the presenters and the panelists, we created an engaging programme that established #Merky FC as an industry-leading initiative, as well as creating space for the introduction of their key partners including; Manchester United FC, Sky Sports, Fulham FC & more.