The challenge

Renegade Fitness Academy, owned by former world Muay Thai champion Anthony Ferguson, had developed a reputation for being a fighting gym with excellent combat facilities, but they were much more than just that.

What we did

We created a gym promo video for Stevenage-based Renegade Fitness Academy with the primary goal of being able to engage a wider audience and encourage them to join the inclusive and family-run fitness establishment. We illustrated a less intimidating combat gym and a more inclusive, welcoming space.